Jasmin Aydinli

Product Designer — mobile, AI-powered, and platform products

Data-driven product design across healthcare, marketplace, and SaaS—mobile experiences, AI-assisted discovery, design systems, and strategy that ships with measurable impact.

Internet Brands / WebMD · Medscape · ApartmentRatings · Sept 2021 – Present

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Selected work

Mobile and web product design for marketplace discovery, AI-powered features, and enterprise operations—product strategy, design systems, and outcomes that scale.

Task Center Exchange Platform

Operations · Enterprise platform

Task Center — Exchange Platform

+100% in-platform engagement

Unified fragmented ops workflows in one system—ownership, status, and accountability for Exchange teams.

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Community Page Navigation

Marketplace · Information architecture

Community Page Navigation

+15% engagement on priority content

Reordered community IA around renter behavior—faster paths to reviews, media, and floor plans.

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AI Trending Topics

Marketplace · AI-powered discovery

AI Trending Topics

AI-assisted review discovery at scale—surfacing recurring renter themes on trust-critical marketplace pages.

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About

Product Designer / UX Designer building data-driven digital experiences across healthcare, marketplace, SaaS, content platforms, and complex internal workflows.

I lead end-to-end product design—research, IA, wireframing, prototyping, and visual design—shipping with PM and engineering. Currently designing for Internet Brands, WebMD, Medscape, and ApartmentRatings.

  • Research-led design grounded in analytics, usability, and stakeholder context
  • Strategy first—frame the problem, define success, then design the system
  • Scalable patterns and design systems that hold up across surfaces and teams
  • AI-assisted workflows that speed up discovery, drafting, and handoff without losing rigor
Jasmin Aydinli in Istanbul

Experience

Summary

Product Designer / UX Designer building data-driven experiences across healthcare, marketplace, SaaS, and content platforms. End-to-end design — research, IA, prototyping, and visual — grounded in analytics, stakeholder context, and what actually ships.

Skills & Tools

Skills
UX research & usabilityProduct strategyInformation architectureWireframing & prototypingVisual & interaction designDesign systemsAnalytics-informed designAI-assisted workflowsStakeholder collaboration & handoff
Tools
FigmaJiraYouTrackMiroConfluenceGoogle AnalyticsHotjarUserTesting.com

Impact

+100%Dashboard engagement
+60%Operational efficiency
80%fewer workflow errors
+25%Renter trust signals
+15%Content engagement

Current Experience

Current

Product Designer / UX Designer — Internet Brands / WebMD

Sept 2021 – Present

Designing data-driven experiences across Internet Brands, WebMD, Medscape, ApartmentRatings, and related digital products.

  • Task Center — unified workflows for internal operations and exchange teams
  • Order Management — replaced manual Excel workflows with a faster digital tool
  • Verified Reviews / epIQ — improved trust and renter decision-making
  • Community Navigation — improved content discovery and information hierarchy
  • AI Trending Topics — AI-assisted discovery to surface renter themes and review insights

Previous Experience

Previous

UX/UI Designer — Lipiddy

Feb 2020 – Sept 2021

Mobile health UX focused on user flows, wireframes, UI design, and making health tracking experiences clearer and easier to use.

Previous

Account Manager — Professional Produce

May 2015 – June 2020

B2B operations, stakeholder management, process improvement, and business workflow experience.

Education

California State University, Long BeachB.A. Communication Studies · Minor in Marketing
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Open to product design roles at consumer and platform companies

Let's connect

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