UX/UI Designer

Turning complexity into clarity

UX Designer with experience across health, home, and marketplace platforms (WebMD, Medscape, ApartmentRatings, Demandforce). I design intuitive, data-rich tools that simplify complex workflows, build trust, and drive measurable results — from boosting engagement by 50% to increasing efficiency by 80%.

I specialize in turning complexity into clarity, creating user experiences that not only look great but deliver real business impact. My work has helped millions of users make better decisions and improved operational efficiency across multiple platforms.

Jasmin Aydinli

EXPERIENCE

UX Designer - Internet Brands

Sept 2021 - Present
Exchange Task Center: Designed and launched a centralized dashboard, doubling traffic (+100%) and improving accountability across Ops workflows.
Order Management Tool: Replaced manual Excel processes with a digital platform, boosting efficiency 60% and reducing errors 80%.
Verified Reviews: Created trust feature for ApartmentRatings, enhancing transparency for 17M+ users and 5K+ clients, increasing trust signals by 25%.
Community Nav Redesign: Streamlined information hierarchy, increasing traffic 15% and improving content engagement.
Homepage Redesign: Elevated trust & education with Verified Reviews and epIQ, driving stronger renter engagement.
AI Trending Topics in Reviews: Designed AI-powered feature surfacing top renter concerns, improving discoverability and decision-making.
Banner Scheduling Tool (Exchange): Built client-facing ad workflow tool, improving scheduling efficiency 80%.
Video Review Submission: Designed "Leave a Video Review" interface, boosting renter engagement 10%.

UX Designer - Lipidy

Feb 2020 - Sept 2021
Led UX design and research for Symptomator health-tracking app, delivering a clean, data-driven interface to support daily symptom tracking.

Account Manager

May 2015 - June 2020
Managed U.S. Military and international logistics contracts, ensuring compliance and timely delivery.
Strengthened client relationships, negotiated long-term contracts, and boosted fill rate by 30%.

DESIGN TOOLS

Figma
Jira
Youtrack
Agilflow
Miro
Confluence
Google Analytics
Hotjar
Usertesting.com
Dscout

SKILLS

UX/UI Design
User Research
Wireframing & Prototyping
Design Systems & Component Libraries
Information Architecture
Usability Testing & Iteration

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